Courtesy of Sky Rocket Group
Headlines are so vitally important that you should spend 80% of your time writing them.
(The remaining 20% is spent on your body copy.)
Well, at least that’s what Marketing Profs founder Ann Handley says.
But what kind of headlines should you write?
How can you captivate your audiences to click on our articles when they’ve got an ocean of options out there?
Thanks to copywriting guru Ray Edwards, you can now boost your article performance by adopting these five headline templates. Taken from his book How to Write Copy That Sells, these headline formats should help you to get “more people reading your blog posts, clicking your social media links, and buying your products.”
1) The “How-To” Headline.
This is probably the most basic headline of all. The key here is to making this particular headline work for you is to tie it to a reader benefit related to your article and your product.
Here are two examples:
How to Attract Customers Using Blogs
How to Improve Customer Loyalty in Your Restaurant
2) The “Transactional” Headline.
The promise is the reason why this headline exists. When you have awesome and insanely great articles, such headlines could work. However, they must be legit, otherwise you’ll be sniffed out and flayed online.
Only 30 Minutes a Day To Write Your First Book in Two Months
Try These 7 Methods for a Month, and Double Your Sales
3) The “Reason-Why” Headline.
Drawing reference from renowned psychologist Robert Cialdini, Ray Edwards wrote that just writing the word “because” to a request would make it more legit. Doing so also made it much more likely that you’ll receive what you asked for.
Here are two examples of using the “reason why” in your headline:
Why Your Sales Efforts Are Failing, And How You Can Fix That
11 Reasons Why Social Media Marketing Is Transforming Healthcare
4) The “Probing Question” Headline.
The intent of writing this type of headline is to ask a question that will trigger intense desire from your prospect. Acting as a form of rhetorical question, ensure that the answer to the headline is a “Yes.”
Here are some questions that fit the bill. They either trigger curiosity, touch on a common problem which your target audience faces, or addresses a pain point.
Why Don’t Doctors Get Sick?
Do You Wish To Attract More Customers To Your Restaurant On Weekdays?
Wish To Reduce Your Manpower Cost By 20% (Yet Maintain Revenue)?
5) The “If-Then” Headline.
This final headline example looks at contrasting something that’s easy for your reader to do with the major benefit of your content.
Examples include the following:
If You Can Send and Receive Email, You Can Improve Your Sales By Up To 100%
If You Follow This 7-Step Instruction, You Can Immediately Improve Your Customer Conversion Rates
The “If…you can” structure offers the user an implementable tactic that they can put into play immediately to deliver measurable results. Definitely an irresistible offer for the busy marketer!