engagement marketing
NURTURE LEADS AT EVERY TOUCHPOINT
why is engagement marketing important?
You can only engage with your customers if you understand their behaviour. Getting leads is only the first step in this journey. Engaging those leads effectively is what makes them your loyal and lifelong supporters of your brand.
Nurturing each lead at every touchpoint on their buyer journey is crucial to brand satisfaction and quality lead creation. Turning those leads into new business opportunities is the tough part.
Design Prodigy uses a data-driven approach to define the best pipeline of leads, leading to predictable revenue. As fearless marketers, we solve the tough marketing problems.
Whether through engagement newsletters, effective SEO, online presence, or targeted advertising, we ensure quality engagement and satisfied leads. Our B2B clients include SAP, Randstad and CenturyLink. We are experts in fearless marketing tactics.
By implementing a well thought through engagement marketing strategy:
- You can increase the number of lifelong brand supporters
- Get ahead of competitors during this new normal
how does engagement marketing boost your strategy?
Engagement marketing is the step that comes after Lead Generation Marketing and Lead Management Marketing.
Lead generation persuades interested parties into providing their information like names and contact details, usually with the permission for the business to follow up, either with sales calls or engagement for the purpose of nurturing. The output of lead generation is also the starting point of lead management. The bulk of lead management determines whether the leads should be nurtured or are sales ready. This ensures that the leads are directed on the right path, at the right time.
On this path, engagement marketing nurtures leads depending on where they are in the life cycle. It is crucial in retaining those hard-earned leads.
what's next?
Want to learn more about engagement marketing? Any marketing challenges you're facing? Come have a chat with us by filling up the form below.
