How mature is my engagement strategy?
Wondering where you stand among other organisations when it comes to engagement marketing?
Level 1 – Point in time, single-channel campaigns
Level 2 – Personalized, automated campaigns
Level 3 – Scalable, strategic engagement
Level 4 – Lifelong relationship across multiple channels
Feel free to download the graph and map it to your current marketing operations and activities!
You must be wondering, “Hold up, it can just be that?”
You’re most definitely correct. Engagement maturity is complex and goes beyond just what we do as marketers daily. It is important to understand the impact of those activities. Here’s why we’ve prepared EMMA for you so you can better understand where you stand as a marketer among your peers. Take the assessment and we will deliver a report to you and offer some insights as well!
What’s next for me?
The next step for you is to crystallise and optimise your present engagement marketing strategies, so as to develop a lifetime relationship with your customers, as well as convince them to be your lifetime advocates.
You may also want to work on future expansion plans. What does it take for your organisation to expand regionally and globally? How can you prepare yourself better to be a future marketer?
How can your marketing team stay ahead of the competition? What are some revolutionary ideas of marketing transformation that are worth exploring?
Stay tuned for more!