To every business, small or big, the customer is the king. A customer’s decision can put you on the Fortune 500 list or pull you to rock bottom. Traditional retailers, malls, and local shops are all closing down with growing internet sales. Amazon, Alibaba, and eBay are ruling the commerce world with their fleet of online deals. To move with this flock, you need cyber security to strengthen your digital assets and most importantly, learn to use them with caution.
Running an online business is not a cakewalk either. There are booby traps and landmines here. Do you know the number of commercial crimes in Singapore has increased by 46.5% in 2016? E-commerce tops the list at 30.5%. The recent cloudbleed bug is another security risk that has made the world realise how the internet can be vulnerable. This is an alarming scenario where data is a sensitive subject and a small breach can put your site at irrevocable risk.
How can you keep your website safe? Why do you need security? Well, look no further, we’re here to tell you!
According to a Symantec white paper, a website is considered not “good enough” if it lacks data encryption and privacy. Since January 2017, Google Chrome and Firefox browsers list websites collecting password or card details that do not have SSL as “Not secure“. It has hence become a paramount need for online businesses to raise their bar of trust and this seal will help you achieve it.
What is SSL Certificate:
You must be wondering what an SSL is by now. SSL (Secure Sockets Layer) certificate is a web security feature that encrypts the data transferred between your website and the user’s browser.
In simple words, when someone visits your website, seeing a green padlock sign gives the assurance of a well-guarded home, safer for a pleasant stay. And who gets the benefit in the end? Both. A happy customer will make your brand and trust to grow together.
How Do You Know a Website is Secured?
Type the website and look for their URL on your browser. If it begins with “https” (s stands for secure) instead of “HTTP”. For example, when you go to Google.com, it shows a green padlock, the URL is https://google.com and you can see the certificate details by clicking on it. This certificate will be issued only to legitimate owners to avoid misrepresentation by mischievous entities.
Why Does Your Website Need An SSL Certificate?
1. To Inspire Customer Trust
A certificate is a seal of trust. And people like reassurance. Will you prefer dealing with a known friend or a total stranger? Certainly the former, unless your friend is equally annoying too!
A HTTPS site shows that you care for your customers’ privacy and have taken efforts to prove your identity. Overall, it ensures protection and helps you win customers and sales.
2. To Secure Your Data
Imagine you are talking to your friend over the phone and you realise there is someone else listening to your chat. This is called the man-in-the-middle attack. The attack involves a third person between a user and an application, although the transaction appears to be normal.
Banking, e-commerce websites, and sites that collect personal details are vulnerable to these attacks. This can result in identity theft, unapproved bank transfers, or password changes. Having an SSL can reduce the chances of your data getting misused or stolen.
3. To Increase Website Search Engine Traffic
Can SSL boost your search engine rankings? Yes, Google will now consider HTTPS as a ranking signal.
A website secured by trusted SSL certificates will be given a rank boost over the rest and could be the easiest way to improve SEO rankings.
4. Because Search Engine Results Page Statistics Suggest So
The following sistrix graph shows how there has been a continuous increase in the importance of HTTPS-pages for SERP (Search Engine Results Page) in UK. The blue line is the percentage of HTTPS pages for the Top-100 search results and the green line for the Top 10 search results.
The values went from 10% in 2015, to more than 30% within the Top-100 and even close to 40% within the Top-10 in 2016. These figures only reiterate the impact of security on business as a whole.
“There is no patch for human stupidity. Let’s try to keep it to a minimum.”
– every IT security professional
How Can You Get SSL?
- Submit required official documents based on the type of certificate (The documents will be listed by the certificate provider)
- Verify and get validated ( There will be a phone call and email authentication)
- Install in the website (you might need some server knowledge to install the keys)
- Check for green sign and https in the URL (Voila! You are on SSL)
Various categories of SSL in the market are:
- Domain Validated certificates: DV Certificates- verifies only the domain
- Organisation Validated certificates: OV Certificates- verifies the organisation & business
- Extended Validation certificates: EV Certificates- applicable for MNC organisations (used in major corporations)
- Popular certificate providers include Symantec, Comodo, GlobalSign, and Norton.
And One Last Security Tip:
Image credits: Olufon Muyiwa
At Design Prodigy, we recommend our clients to beef up their website security protected enough to thwart cyber threats. Our providers of SSL certificates are Comodo and Rapid SSL. Besides SSL, we also offer firewalls an malware removal for a strong digital presence and get the job done right for you.