Is your content triggering the right action?
There is no lack of of digital content today. What you need is good content: not just to drive traffic to your website, but to segment prospects and move them through your marketing funnel to drive conversion.
What We Do
Customer Profiling and Mapping
Begin by knowing who your customers are, and what you can do for them. We create your desired customer avatar, covering demographics, psychographics, online behaviours, and intents. We also identify the right keywords and topics to trigger interest and action.
Beginning from your website, we help to design your content architecture and map it to your customers’ online intent. This ensures that every page of content is geared towards the right visitor action.
To help your message spread socially, we help you build content pillars such as e-books, videos, infographics, and slideshares. These act as lead magnets to attract prospects, and can be repurposed into other forms of valuable content.
We will develop an editorial calendar for your brand, so that the right content is published at the right time on the right channels to reach the right audiences.