Make content that adds value to your potential users.
When people think of your field, your name should come to mind. We support your online presence and authority so you can educate users and serve their needs in a timely, segmented fashion.
What We Do
Customer Profiling and Mapping
Begin by knowing who your customers are, and what you can do for them. We create your desired customer avatar, covering demographics, online behaviours, and intents. We also identify the right topics and long-tail keywords not just to drive traffic to your website, but to segment prospects and move them through your marketing funnel to drive conversion.
Beginning from your website, we help to design your content architecture and map it to your customers’ online intent. This ensures that every page of content is geared towards the right visitor action.
To help your message spread socially, we help you build content pillars such as e-books, videos, infographics, and slideshares. These act as lead magnets to attract prospects, and can be repurposed into other forms of valuable content. We map your content across an editorial calendar for timely and seasonal deployment.