Where we gather polymathic undergraduates from non-marketing academic backgrounds to take on tough marketing challenges that keep the professionals awake at night.
Our applicants go through a rigorous selection process, including interviews and fluid intelligence tests. Filtering for smarts, speed, and grit, we select from the top 3% of students from leading universities in Singapore. Curated into teams of three, our interns spend 5-12 weeks solving real-life marketing challenges. At the end of the programme, interns present their findings to experienced marketers from Singapore and overseas.
Interested to watch our 2021 Summer interns' final presentation?
This summer, our interns will share their findings on the topic Unpacking Marketing Experience and Simulation. How do we create an audience-centric marketing experience? How can we place marketing assets at key moments so that we can yield better outcomes?
Join us on 23rd July 4-5:30pm (GMT +08) together with experienced marketers from top enterprises.
Feel free to provide your insights and feedback on the intern's work based on your industry expertise and experience.
Remember to RSVP by the 21st to secure your slot.
Frequently Asked Questions
Four years ago, I hired three interns without a marketing background and tasked them with a unique marketing challenge: Finding the predictable and profitable moments along a buyer's journey. Google pioneered the Zero Moment of Truth, but could these young interns handle this challenge without prior training?
A full-time employee questioned this decision, “Marc, aren’t interns meant to do menial tasks?” While I did not have many reasons to entrust these interns with this challenge, I saw an opportunity to empower these bright-eyed and promising youths. I believed that these interns, who have grown up in the digital age, could provide unique perspectives and expand on how we understand marketing.
So, did the three interns crack the challenge? They did, and they exceeded expectations by developing a list of six Moments of Truth that my company has found invaluable even today.
What started out with a leap of faith is now known as the UnGoogleable Challenge.
Since its inception...
Our Ungoogleable Challenge internship has continued to attract the brightest and most fearless undergraduates from top local university programs including the NUS University Scholars Programme and more.
In the past few Ungoogleable Challenge final presentations, we have been grateful to host marketing leaders and veterans from SAP, Lumen Technologies, Citrix, Randstad, Equinix, A*STAR, Esplanade and many more. The engaging and enriching discussions we have are deeply appreciated by interns and attendees alike.