Regardless of brand or industry, every CMO aspires to constantly convey the compelling ad at the perfect time to the target consumer on the right device for the best results.[Read more…] about what is marketing automation (and why it’s your secret weapon)
Games have long been integral to human life. Since the early days, games are means for us to to socialize, learn or compete.[Read more…] about how does gamification fit in your marketing strategy?
Real-time data is fast becoming the cornerstone for most organizations. It provides marketers with credible evidence for their business decisions.[Read more…] about what is real-time data? and why it is your most valuable asset
Anyone can build a product, but that is not the difficult part. The hard part is selling that product to the right customer at a desired price.[Read more…] about what CMOs need to know about algorithms
Concepts we thought we knew were put on trial.[Read more…] about temasek junior college internship programme: a reflection
As a math major, why did I join a marketing agency for a whole semester?[Read more…] about my professional internship semester at design prodigy