method ALL METHOD. NO MADNESS. GROWTH MODEL Why build custom algorithms for your marketing? Because marketing automation, analytics and data in the cloud are just like bullets in a box: Only useful when you have a gun to make the shot. IT’S MATH. NOT MAGIC. score Your anonymous visitors are given a dynamic score based on their behaviour, affinities and attributes. Down to the individual. engage The score triggers a unique engagement model, designed to serve the right content, at the right time, in the right channel. Precisely. convert As the engagement model adds rich data at every touch point, you now have conversion, upsells and cross sells machine. At our fingertips.