If you've been working with Marketo for a while now, you'll know that maintaining clean, accurate data is crucial for effective marketing strategies. However, as your database grows, keeping data …
How to implement the Revenue Cycle Modeler in Marketo – Part 3
The final part of this article aims to equip you with some ideas to further improve on the RCM that you have set up in part 2. …
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How to implement the Revenue Cycle Modeler in Marketo – Part 2
If you had read the first part of the RCM article here , you would have realized by now that defining the different revenue stages and connecting them is quite easy in the visual modeler. Your next …
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How to implement the Revenue Cycle Modeler in Marketo – Part 1
The Revenue Cycle Modeler (RCM) can be said to be one of the more advanced features of Marketo. If you have been tasked to set up a lifecycle process and this is your first time doing so in Marketo, I …
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what is marketing automation (and why it’s your secret weapon)
Regardless of brand or industry, every CMO aspires to constantly convey the compelling ad at the perfect time to the target consumer on the right device for the best results. …
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Marketo Best Practices – Does Your Marketing Automation Have a Race Condition?
As a marketing automation administrator, you've probably run into Race Conditions more than a few times in your career even though you may not have heard of this term before. The symptoms are: …