lead management marketing
SALES LOVE EFFECTIVELY NURTURED LEADS
50% of leads generated are not sales-ready and marketers ensure their needs and desires are taken care of. Modern marketing technology helps automate repetitive tasks to effectively and efficiently capture, nurture and score these leads. Learn how a smart lead management system makes it all come together.
why is lead management important?
Fearless Marketers understand that leads are the lifeblood of our business. Both the quantity and quality of leads as well as the speed of hot leads being attended to, have a fundamental bearing on the enterprise revenue performance. Lead management ensures that leads flow are optimised so that leads wastages are minimised and prospects have a good buying experience.
In other words, you can unlock revenue potential with a well thought through lead management system. Furthermore, now presents you an opportunity to implement or further enhance your lead management system to position yourself ahead of competition once the coronavirus dust settles.
what is lead management?
Lead management refers to the process and logic applied to leads, from the moment they are created to the point where deals are won or lost.
what is the difference between lead management and lead generation?
Lead generation persuades interested parties into providing their information like names and contact details (leads) usually with the permission for the business to follow up, either with sales calls or engagement for the purpose of nurturing. While lead management determines whether the leads should be nurtured or sales-ready and ensures the leads are routed correctly and timely.
The output of lead generation is also the starting point of lead management.
If you want to know more about the art of persuading your target audience, you should read about Demand Generation Marketing.
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