Lead management marketing
Sales love effectively nurtured leads
50% of leads generated are not sales ready. Modern marketing technology helps automate repetitive tasks to effectively and efficiently capture, nurture and score these leads.
Read on to find out how a smart lead management system can make it all come together.
Why is lead management important?
Fearless marketers understand that leads are the lifeblood of any business. Both the quantity and quality of leads as well as the speed of attending to hot leads, have a fundamental bearing on the enterprise revenue performance. Lead management ensures that the flow of leads are optimised, thus minimising lead wastages so that prospects have a good buying experience.
By implementing a well thought through lead management system:
- You can unlock revenue potential
- Get ahead of competitors during this new normal
What is lead management?
Lead management refers to the process and logic applied to leads, from the moment they are created to the point where deals are won or lost.
What is the difference between lead management and lead generation?
Lead generation persuades interested parties into providing their information like names and contact details, usually with the permission for the business to follow up, either with sales calls or engagement for the purpose of nurturing. The output of lead generation is also the starting point of lead management. The bulk of lead management determines whether the leads should be nurtured or are sales ready. This ensures that the leads are directed on the right path, at the right time.
If you want to know more about the art of persuading your target audience, you should read about Demand Generation Marketing.
Any questions regarding lead management or marketing challenges you're facing? We welcome you to consult with us by filling up the form below.