DIGITAL MARKETING STRATEGY
We are the creators of your customers’ journey. We design end-to-end customer journeys with complex networks of multi-channel touchpoints, orchestrated in unison to deliver the result your brand desires and the experience each customer deserves.
Market segmentation is difficult and rigid, plus it just got old. Our team utilises a people-based marketing approach to materialise each customer from the smog of broad-stroke labels.
With our precise marketing insights, we help you engineer your content and media strategies into highly personalised conversations for a targeted approach. Our strategies are measurement-sensitive, so you can track the results once you crank your campaign into motion.
We break down the overwhelming complexity of omni-channel marketing into actionable steps to create multi-touchpoint strategies.
For a seamless customer experience, our team starts by developing a compelling brand story that will set the narrative thread across channels. Using attribution modelling, we organise our strategies into cohesive marketing stacks that juice your marketing budget for maximum payoff.
At DP, gamification is not a tack-on gimmick. We understand the deeper behavioural psychology behind what makes games so addictive.
Our team applies game mechanics to moments-based marketing help you reach your objectives. With tactics such as incentive loops and loyalty programmes, our team architects deeply engaging and highly dynamic brand experiences that hook your customers in for the long haul.
Campaign Execution Services
We are the mathematical magicians of your marketing campaigns. Automation, analytics, and algorithms. We bring this trinity into a precision execution loop. We kickstart marketing automation so you can execute campaigns with precision and efficiency at scale. Using data analytics, we help you generate and nurture high-value leads. Finally, we build custom algorithms that will help you maximise insights from your data for iterative optimisation.
Using attribution modelling and custom algorithms, our team optimises your omni-channel marketing campaign.
We stitch together a lead generation system that will attract inbound leads, track your marketing channels, and optimise your lead generation strategies. Our lead scoring algorithms are dead precise, so you can focus on the best leads.
Be it content creation or website design, you deserve to know exactly what generates the highest conversion rates. We create custom algorithms to help you track your customer touchpoints, so that you can ensure the most relevant content reaches the customer at the right time.
On top of that, we turn your engagement model into an automated lead-nurturing system to achieve efficiency at scale.
We recognise that the right data is essential to empower the marketer. Using machine learning, our team covers all areas of data mining, accumulation, and enrichment so you can activate stronger, customer-centric sales data.
With our predictive analytics, you are armed with incisive insights to fashion a more accurate pipeline and make foolproof predictions.
marketing technology integration
We are the orchestrators of your martech stack. With specialisations in Marketo and Google, we blend various martech and adtech platforms into a symphony of actionable data that will ramp up your marketing campaign to full throttle.
Today’s marketers are swamped by endless waves of data locked in separate platforms. Our team integrates the various streams of data from your martech and adtech stacks into a single data lake.
With data cleaning, we distill them into junk-free datasets easily understood at a glance.
As one of the few Marketo Service Providers in APAC, our team can help you integrate Marketo with your existing platforms. We are also Google Partners and experts in ad platform integration.
With API integration, you can track each customer across different platforms so that you can score, nurture, and attribute leads based on extensive data gathered from website visits, email clicks, and whatever data synced with your CRM.
analytics and reporting
Technology integration is futile without knowing how to tie insights into a unified strategy. Using relationship modelling, our team helps you structure your data into a network of feedback loops.
We then visualise your data so that you can gather real-time, actionable insights on your marketing performance.