Six Moments of Truth

Six Moments of Truth

Many of us know that our goal as marketers is to influence customers’ decisions to buy our product/service, but do you know when are the best moments to step in? Do you stop all engagement after they have purchased your product/service?

The six moments of truth maps out all turning points during the customer’s journey, from responding to a stimulus, to after they have bought and even used your product. Being aware of these less well-known turning points allows you to be prepared.

How should you prepare for these six moments of truth?

The short answer: To start and sustain a sincere and personalised conversation with your consumer. Get their attention. Convince them you have what they need. Be there when they want you and before they need you. Remind them of you even after they are done.

The full answer: it depends on you. Your product, audience, strengths and weaknesses. A blog post here will not do your answer justice. Let us know about your situation so we can help you.

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