Intervarsity Ungoogleable Challenge 2023 (B2B Edition)
Remember our Ungoogleable Challenge Internship?
We have evolved to something bigger and better for all undergraduates in Singapore.
In collaboration between Design Prodigy and Merdeka Collective, we present to you the Intervarsity Ungoogleable Challenge 2023 (B2B Edition). All fearless undergraduates from Public and Private Universities in Singapore can sign up for a discovery adventure with incredible prizes and memories you will not forget.
Registrations are open until 4th Jan 2023.
Prizes
Intervarsity Ungoogleable Challenge Champions walk away with a cash prize of S$6,000.
Most outstanding participants stand a chance to win individual prizes including
- Paid internship with a Fortune 500 company
- 1 to 1 mentorship with Fortune 500 Marketing Leader for career coaching
About Ungoogleable Challenge (B2B Edition)
Curious about the type of challenges that Marketing Leaders face?
Experience first-hand what solving tough B2B marketing challenges in Asia can be like when you join the Ungoogleable Challenge (B2B Edition) 2023.
The Ungoogleable Challenge (B2B Edition) gathers fearless undergraduates like you from all Universities in Singapore to solve tough marketing challenges that keep top marketing leaders in Asia awake at night.
During this challenge, you will have the opportunity to
- Learn B2B marketing skills
- Emerge innovative ideas with interdisciplinary approach
- Network with top marketing leaders and industry experts
- Meet fellow fearless undergraduates all over Singapore
Format of Intervarsity Ungoogleable Challenge
4th January 2023: Closing date for Registration
5th January 2023: Announcement of Teams
Kick off
7th January 2023: Opening Kick-Off, Orientation and Announcement of Challenge Theme
Week 1 (9th - 15th January)
Challenge Immersion
B2B Marketing Training by Marc Goh
Ungoogleable Challenge Strategies and Case Studies by Marc Goh
Week 2 (15th - 22nd January)
Research and Interviews
Emerge Possibilities
Week 3 (23rd - 29th January)
Break for Chinese New Year
Week 4 (30th January - 5th February)
Evaluate and Select defining idea
Develop solution around defining idea
Office Hour with Mentors [In Person]
Week 5 (5th - 9th February)
Solution refinement
Prepare presentation
Rehearsals for Semi-finals
Office Hour with Mentors [In Person]
10th February 2023: Semi-Finals to select top 3 teams to advance to finals
11th February - 9th March
Refine Pitch and Presentation
Validate idea with data
Office Hour with Mentors [In Person]
10th March 2023: Finals to select Champions and announcements of Individual prizes
Evaluation Criterias
- Innovativeness of idea
- How innovative is the idea?
- Quality of research
- Depth, quality and sources of research, as well as the ability to independently evaluate mentors' critique.
- Clarity in presentation
- How clear is the idea articulated during the presentation?
- Feasibility
- How feasible are the ideas and if there's any data to support them.
There are 2 evaluation rounds in this Intervarsity Ungoogleable Challenge.
Evaluation Round 1 - Semi-finals
All teams will present their pitch to the judges in the semi-finals.
Evaluation Round 2 - Finals
Top 3 teams will present their pitch for critique from our team of judges and audience.
About the Organisers
This Intervarsity Ungoogleable Challenge is a collaboration between Merdeka Collective and Design Prodigy.
This collaboration allows more Brands to support development opportunities to fearless Singapore university undergraduates, regardless of their background, to take on tough enterprise challenges via interdisciplinary approach.
Merdeka Collective
Merdeka Collective was created for one purpose - our Singaporean dream to be free and prosper for the generations to come. We want to strive for the better, with the spirit of Semangat - the ownership to survive, succeed in any circumstances and to rise to greater heights. Merdeka Collective is an initiative under Tasek Jurong, with the support of Founding Patron Senior Minister Tharman Shanmugaratnam and Advisor Member of Parliament Shawn Wei Zhong Huang.
Design Prodigy
Design Prodigy is a B2B enterprise marketing agency that focuses on developing future ready talents to take on tough challenges. The agency has serviced Fortune 500 clients like SAP, Randstad, Citrix, Equinix, Lumen Technologies and Becton Dickinson.
The agency was founded by Marc Goh. Inspired by applied polymathy, he started "Ungoogleable Challenge Internship" in 2017, specializing in experiential learning through interdisciplinary problem solving. The internship attracted the brightest and most fearless undergraduates from top local university programs including the NUS University Scholars Programme, NTU, SMU and more.
In the past few Ungoogleable Challenge final presentations, we have been grateful to host marketing leaders and veterans from SAP, Lumen Technologies, Citrix, Randstad, Equinix, A*STAR, Esplanade and many more. The engaging and enriching discussions we have are deeply appreciated by interns and attendees alike.
