demand generation marketing
OMNICHANNEL FULL-FUNNEL DEMAND GENERATION
Your marketing channels are all aligned and working in integrated fashion over the customer journey, with the aim of interesting and persuading your target audience to learn more about your category from you instead of competitors. Learn how demand generation achieves this.
why is demand generation important?
Fearless marketers are not beholden to the same old marketing strategies and tactics, whose performance declines ever so slightly over time, especially so in light of the current climate. Right now, we have the opportunity to move decisively away from “Spray and Pray” and operating marketing channels in silos. Today, marketing technology enables brands like yours to engage and interest your customers at their own preferred channel and moment of choice.
Having a holistic, fully integrated, measurable demand generation strategy helps your brand tune into what your customers are doing at each stage of their journey. Having an omnichannel full-funnel approach helps align your marketing efforts with what your prospects and customers really need and desire.
It's not just about spending more on advertising but rather putting more care and effort on the most suitable marketing experience at each moment in the most cost-effective way possible.
The significance of demand generation lies in the fundamental ability of the brand to consistently and coherently deliver a more superior customer buying experience. This is achieved through fluid, relevant, and influential moments with the customer, enabling them to get what they really need and desire.
what is demand generation?
Demand generation is having all your marketing mix aligned and working together to generate demand for your product or services.
what is the difference between demand generation and lead generation?
Demand generation helps create interested parties with the intent to learn more about how your product can help them (create demand), while lead generation persuades these interested parties into providing their information like names and contact details (leads) usually with the permission for the business to follow up, either with sales calls or engagement for the purpose of nurturing.
Lead generation is a sub-component of demand generation.
If you want to know more about various ways to capture optimised leads, learn more about Lead Management Marketing.
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