The strategist - lead management
LABYRINTH OF DATA
Accompanying the growth of the Southeast Asian economy, the labyrinth of data had grown in size and complexity. To the strategist marketer, a good appreciation of this new data terrain is critical to drive strategy and subsequent tactical executions.
Staying calm and collected, the strategist knows exactly what could to be done. For instance, they may break down complex omnichannel marketing into simpler actionable steps. Compelling brand stories can be crafted to unify customer's experiences across touchpoints. To ensure that the most relevant content reaches the customer at the right time, custom algorithms may be used to track touchpoints.
Marketo and multiple Marketo launchpoint partners
With specialisations in Marketo and multiple Marketo Launchpoint Partners, the strategist is well equipped to blend various martech and adtech platforms into a symphony of actionable data, ramping up marketing campaigns to full throttle.
Perhaps it was a movement of the mouse, or the changing shape of the labyrinth, the strategist became curious of the person before the screen. They asked: "Who are you? Would you like to introduce yourself and get to know the other strategists?"
THE STRATEGIST DOES NOT MOVE ALONE
Yet something still seems to be missing. Reminded of their own limits, the strategist dropped a message to their comrades to call for backup.